As Europe’s leading festival of Indian independent cinema and in its twelfth year, LIFF’s mission is to showcase the very best and thought-provoking, independent Indian and South Asian cinema to the UK’s Asian and non-Asian audiences. With a highly curated programme of features, documentaries, shorts and events, LIFF boldly takes us on cinematic journeys into a billion South Asian lives. LIFF’s competitive advantage is its far reaching mainstream PR and year-round engagement with its global network of passionate fans. Through innovative offline and online marketing activities LIFF reaches a dynamic, engaged audience of men & women aged primarily between 18-40.
LIFF also uniquely takes place at some of the UK’s highest quality cinematic venues from BFI Southbank, Picturehouse to The London School of Economics. For the sixth year, LIFF continues to consolidate its presence in Birmingham, with the Birmingham Indian Film Festival, presented by LIFF, with a series of high quality screenings.
LIFF provides the perfect opportunity for brands that want to be aligned with bringing cutting-edge, emerging talent to new audiences.